GA4- Exclude Unwanted (Spam) Referrals to Protect your WebSite from Fraudulent Traffic

I use Google Analytics (GA4) to analyze web traffic and other metrics for my blog. Recently, I noticed unusual referral traffic from websites that appeared unauthentic. These sites were sending traffic to my website without my consent. Such unwanted traffic from unreliable sources can negatively impact your Google ranking. To protect your website, it's essential to list these fraudulent websites as unwanted referrals in Google Analytics. This action ensures that Google's search engine disregards traffic from these sources.

Steps to Exclude Spam Referrals GA4

1) Log in to you Google Analytics account.

2) Click Admin at the left bottom of GA4.

3) In the Admin panel, under Data Collection and Modification, click Data Streams.

4) In Data Streams, click the Web tab and click the Web data stream (its your website).

5) In the Web stream details, click Configure tag settings under "Google tag".

6) In the "Google tag" dialog box, choose configuration tab (this is the default tab), scroll down and click "Show more".

7) Click List unwanted referrals option.

8) In the "List unwanted referrals" dialog box, you will find the Configuration settings.

• Choose a Match type from the dropdown list like, Referral domain exactly matches option.
• In the Domain to box, enter the domain or the Fraudulent website name. • Click Add condition to add another domain.

9) Finally, click the Save button.

➡️ For more information, see this page

Google Analytics will automatically exclude traffic from all unwanted and fraudulent referral websites moving forward.

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